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Cozy Hoodie

We perfect essential wear by identifying specific, overlooked problems and refining each piece until it is undeniably better than what already exists. We don’t release a garment until those problems are clearly solved.

230.00 NIS

Size S M L XL

Color Black Brown Navy Blue

Most sweatshirts fail at the neckline. The collar collapses inward, exposes the neck to cold, and loses its shape within weeks. The fabric creases permanently at the chest and stomach when sitting, making the garment look worn even when clean. Oversized fits are usually just scaled-up patterns, causing excess bulk at the sides and shoulders that makes the body look heavier. After repeated washes, the fabric thins, the cuffs loosen, and the silhouette deforms. These are treated as unavoidable. They aren’t.

We built this sweatshirt from the same frustrations you’ve lived with, and we took responsibility for solving them properly. We design, test, and refine every detail ourselves—evaluating materials, pattern behavior, and construction until the results hold up in real life. The neckline was reinforced through repeated iterations, the fabric chosen for long-term recovery, and the oversized fit re-patterned from scratch. Every decision was validated through real wear and 100+ wash cycles.What reaches you is the refined result of the perfect hoodie.

When you wear it, things simply feel right. No adjusting, no second-guessing, no disappointment after a few wears. It stays structured, keeps you warm, and holds its form over time—so you avoid settling, replacing, or compromising. What remains is a piece you trust, return to, and don’t feel the need to improve on.

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